Today in History: Lucian Bernhard born in 1883

Today in History: Lucian Bernhard born in 1883

Lucian Bernhard (March 15, 1883 – May 29, 1972) was a German graphic and type designer during the first half of the twentieth century. He was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat (‘object poster’) which restricted the image to advertising simply the object and its brand name. Among his most famous works were poster designs for Stiller shoes, Manoli cigarettes, and Priester matches.

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