Swissair Posters

swissair_hk_1971 swissair_ch_1971 swissair_iraq_1971

Swissair Posters

In 1971 Swissair commissioned Georg Gerster (photography) and Emil Schulthess and Hans Frei (poster design) to do twenty posters of different sites viewed from the air. Gerster was a specialist of aerial photography who had raised his art to the highest level by seeking out unexpected subjects, astonishing views and carefully selected lighting for his very structured shots. While advertising its destinations, Swissair broke new ground in the area of airline advertising. Gerster’s posters depict well-known locations through unfrequented sites or situations that have nothing to do with tourism. The posters were very successful and won three prizes in the Swiss National Poster Competition in 1972. Emil Schulthess and Hans Frei

For inquiries, email posterconnection@gmail.com.

Nine of these posters appear in our spring poster sale on May 21. View all posters at: https://bit.ly/3wzIBTY

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