Today in History: Nescafe instant coffee introduced in 1938

 

Today in History: Nescafe instant coffee introduced in 1938

Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help preserve the substantial surplus of the annual Brazilian coffee harvest. In 1938, Nestlé introduced the new soluble powdered product for the first time in Switzerland under the brand name “Nescafé” (Nestle + Cafe).

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Today in History: Wilhelm Conrad Roentgen born in 1845

Today in History: Wilhelm Conrad Roentgen born in 1845

Wilhelm Conrad Röntgen is considered the father of diagnostic radiography. The German physicist was the first person to systematically produce and detect electromagnetic radiation in a wavelength range, today known as x-rays or Röntgen rays. His discovery was revolutionary in the fields of physics and medicine.

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Today in History: Joseph Christian Leyendecker was born today in 1874

Today in History: Joseph Christian Leyendecker was born today in 1874

Leyendecker was born in Montabaur, Germany, and immigrated with his family to Chicago, Illinois, at the age of 8. Showing an early interest in painting, he got his first job at the age of 16 in a Chicago engraving house on the strength of some large pictures he had painted on kitchen oilcloth. In the evenings after work, he studied drawing and anatomy under John H. Vanderpoel at the Chicago Art Institute. Years later, he and his brother Frank Xavier enrolled in the Academie Julian in Paris.

Upon their return, the brothers moved to New York, then the center of American commercial art, advertising, and publishing. As a thoroughly trained artist with an immense technical facility, Leyendecker had no difficulty in obtaining top commissions for advertising illustrations and cover designs for leading publications.

He found a niche in fashion and merchandise advertising in the 1920s, producing commissioned pieces for companies Interwoven Socks, Kellogg, Hartmarx, B. Kuppenheimer & Co., and Cluett Peabody & Company, who famously hired him to develop a series of images of the Arrow brand of shirt collars. Leyendecker’s images came to define the fashionable American man of the early 20th century.

At the apex of his career, Leyendecker was considered one of the pre-eminent commercial American artists. It is said that his technical skill was beyond reproach, he worked amazingly fast, and that his draftsmanship was perfect. Norman Rockwell at one time considered Leyendecker his primary mentor, as he heavily influenced Rockwell’s early style and was a true master illustrator of the 20th century.

By the end of his career, Leyendecker was a noted American illustrator and graphic designer who, between 1896 and 1950, had painted more than 400 magazine covers, most of them of an idealized America. He painted his first Post cover in 1899 and executed 321 more during the next 40 years.

Source: http://www.saturdayeveningpost.com.

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Today in History: Josef Albers born in 1888

Today in History: Josef Albers born in 1888

Josef Albers (1888-1976) was one of the leading artists, and art and design educators of the 20th century. Born in Germany, Albers studied in Berlin, Essen and Munich before he became a student at the Bauhaus in Weimar in 1920. Albers stayed on a teacher (and later director) when the Bauhaus first moved to Dessau and then to Berlin. In the fall of 1933, Albers emigrated to the United States where he held academic posts at Black Mountain College in North Carolina (1933-1949) and Yale University (1950-1960). Among his most famous works is a series of paintings titled “Homage to the Square” (created during the 1950s). In 1963, he published the influential book “Interaction of Color” which explored his ideas on color relationships. Albers’ theories about art and color became important influences on generations of artists and design students. Albers died in New Haven in 1976.

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Today in History: Adolfo Hohenstein born in 1854

Today in History: Adolfo Hohenstein born in 1854

Adolfo Hohenstein was a painter, illustrator, and set designer. He was born in Saint Petersburg, capital of the Russian Empire, to German parents, Julius and Laura Irack. Adolfo grew up and studied in Vienna. In 1879, he settled down in Milan, Italy, where he worked as a set and costume designer for La Scala and other theatres. In 1889 he began to work for the Ricordi Graphical Workshops where he created numerous posters theatrical (f. ex. La Boheme, Tosca) and advertising (f. ex. Campari, Mele) posters. Together with Leonetto Cappiello, Giovanni Mario Mataloni, Leopoldo Metlicovitz, and Marcello Dudovich, Hohenstein is considered one of the most important Italian poster designers.

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Today in History: First Spacewalk in 1965

Today in History: First Spacewalk in 1965

55 years ago today, Russian cosmonaut Alexey Leonov became the first human who exited a capsule during the Voskhod 2 mission for a 12-minute “walk” in outer space. At the time, the mission seemed to give the Soviet Union a triumphant win over the United States in the battle for space supremacy. Leonov was ordered to leave the spaceship through the airlock. Within minutes, the lack of atmospheric pressure caused his spacesuit to inflate like a balloon. Leonov could no longer fit through the airlock, making re-entry impossible. The cosmonaut had to reduce pressure in his suit by letting out valuable oxygen. In the end, Leonov barely made it back into the capsule alive. The Soviets kept the entire incident secret for years.

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Today in History: Lucian Bernhard born in 1883

Today in History: Lucian Bernhard born in 1883

Lucian Bernhard (March 15, 1883 – May 29, 1972) was a German graphic and type designer during the first half of the twentieth century. He was influential in helping create the design style known as Plakatstil (Poster Style), which used reductive imagery and flat-color as well as Sachplakat (‘object poster’) which restricted the image to advertising simply the object and its brand name. Among his most famous works were poster designs for Stiller shoes, Manoli cigarettes, and Priester matches.

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